Real Estate News
For Immediate Release
Local Real Estate Agent Expands Appeal through Specialization
[Mansfield, MA]— When Scott Freerksen, a real estate professional with Realty Executives, got into real estate sales, his first decision was to eliminate 99% of all the potential business in Massachusetts. Scott, a lifelong lakefront resident himself, chose to specialize in selling only lakefront property and has since gone on to earn a well respected reputation as ‘The Lake Guy’.
“Other agents and colleagues thought it was career suicide,” Scott Says. “Most Realtors try to be all things to all people, but I found that by narrowing my focus, it expanded my appeal to buyers and sellers.”
Just as Doctors and Lawyers ‘specialize’ in their industry, more and more real estate agents are finding a niche to call their own. Other specialists have emerged throughout the nation such as The condo King, The Singles Specialist, and The Multi-family Queen. “To be successful at niche marketing, you need to be passionate about your chosen field,” Scott says, “It should fit your personality and lifestyle.” Scott finds that lakefront buyers and sellers will seek him out for his lake related expertise.
With thousands of real estate agents to choose from, “special agents” stand out from the crowd by offering something of value that no one else can. Specialists generally become top-producers in the industry because they become THE place to go when dealing with that type of real estate.
Scott created a popular website called Masslakes.com which describes the details of all the area lakes and the properties for sale around them. Buyers are particularly attracted to the area lake detail pages, Scott says. “This is the only site that you can find the specifics of the lake itself such as water quality, type of recreation allowed, water depth, fishing details, population, public access, etc., all things buyers should (and need) to know when buying a lakefront home.” The site currently attracts over 1500 visitors per month.
Scott admits that there are many hidden advantages to specialization that he never thought of before. “I have nearly 1500 buyers registered with me who are specifically looking for lakefront property in Massachusetts. They are on my First Choice Email group and are informed about new lakefront listings before the general public. That’s a powerful list and is a big hit with potential sellers I meet with.”
Scott recently has the opportunity to speak about niche marketing at Realty Executives Regional Conference held at Gillette Stadium. “The presentation went over real well, it was a great opportunity to spread the word…I’m sure you’ll see more “special agents” popping up soon!”
For more information about Scott, or for a free copy of his personal marketing brochure, please call 508-269-6623 or by Email at lakeside01@comcast.net. Or simply request a copy through Scott’s lakefront property website www.masslakes.com.
Scott Freerksen "The Lake Guy"
211 Main Street, Suite One
Milford, Massachusetts 01757
Office Telephone: 508-269-6623
Email: lakeside01@comcast.net
Yes, I want to be the FIRST to know when a new Lakefront Property comes on the market!
"The Lake Guy" In The News
Real Estate News
For Immediate Release
Local Real Estate Professional Reveals 29 Vital Home Selling Tips
[Mansfield, MA]—Local Lakefront home owners now can avoid stress and have easier access to important information thanks to Scott Freerksen “The Lake Guy”, a top-producing area Realtor who reveals in a new special report several ways consumers can get the most out of their lakefront home sales. Scott specializes in lakefront property and is an expert on area lakes. Scott recently announced that he is offering his special report, 29 Essential Tips That Get Lake Homes Sold Fast (And For Top Dollar), as a free community service to any consumer selling a lakefront home.
Based on his experiences as a real estate professional and lakefront specialist, the report gives readers an in-depth look at many of the most important decisions that face home sellers in today’s competitive real estate market, Scott says. For Scott, publishing the report has given him the opportunity to share the knowledge he has gained through helping many area lakefront homeowners over the years.
Providing Valuable Information
“Every year I see so many lakefront home sellers make the same mistakes in marketing their homes and negotiating their sales,” Scott says. “It’s so frustrating to know that I could have helped them avoid those problems if only I’d had the chance to talk with them. I hope that this report will get the word out that there are several things sellers can do to better achieve their goals with less hassle if only they have the right information.”
To Scott, information is the most critical asset a home seller can have. “For first-timers, the decisions and implications of selling their most important investment can seem overwhelming,” he says. “Even experienced home sellers can’t always keep up to date with the changes in the real estate market or find ways to overcome the problems they ran into last time. They’re looking for answers, but they keep finding more questions.”
Avoiding Stressful Situations
What’s more, Scott says, even though a professional Realtor® may be able to help them, many home owners don’t contact one because they either don’t know who to call or they’re afraid of running into a high-pressure sales situation with an agent who only wants to get their listing. That’s why Scott has decided to offer his report to every area home seller, regardless of whether they hire him as their agent.
“Some people may not even be ready to sell their home right away, they just want information to help them make the right decision down the road,” Scott says. “That’s fine. My goal is just to get the information out there and make the real estate process smoother for everyone by creating more educated consumers.”
Easily and Quickly Accessible
He has also completely eliminated their need to fear a high-pressure sales pitch by making the report available through his popular website www.masslakes.com. Long known as a cutting-edge professional in the lakefront real estate market, Scott has consistently used the latest technology to produce successful lake home sales for a growing number of area residents. Anyone with questions about the special report or real estate can contact Scott Freerksen “The Lake Guy” at 508-269-6623 or by Email at lakeside01@comcast.net.
Real Estate News
For Immediate Release
Local Real Estate Agent Takes Marketing to a New Level
[Mansfield, MA]— Scott Freerksen “The Lake Guy”, a real estate professional with Realty Executives, has taken real estate marketing to a new level with a new, eye-catching personal brochure. Scott specializes in lakefront property and is an expert on area lakes.
By utilizing a full-color personal brochure, Scott joins ranks with a growing number of top-producing Realtors across the nation. There is an emerging trend among the top real estate professionals in the real estate industry to increase the quality of their personal marketing materials – to market themselves as well as the homes they sell or the company they work for.
Scott contracted nationally known advertising professionals specializing in marketing materials for real estate agents, to create his customized brochure. The result is a sophisticated, full-color marketing piece.
Scott has already begun distributing his brochure throughout the area by mailing it to local lakefront homeowners, displaying copies at his open houses, handing it to colleagues at professional functions, and using it as a substitute for his business card.
According to Scott, the results and benefits are immediately apparent. “People are very receptive when I hand them a brochure,” he says. “I believe choosing a real estate agent is an important and personal decision. My brochure provides them with an idea of what I’m like as an individual. It gives people information from which to make a knowledgeable decision.”
For more information about Scott Freerksen’s marketing program, or for a free copy of his personal marketing brochure, please call 508-269-6623 or Email him at lakeside01@comcast.net. Or simply request a copy through Scott’s popular lakefront property website www.masslakes.com.
Experience Lakefront Living
Real Estate News
For Immediate Release
Realtor Scott Freerksen receives Habitat President's Circle Award
[Mansfield, MA]—On April 7th, 2006, Scott Freerksen became a member of the prestigious Habitat President's Circle awarded from Habitat for Humanity International.
Scott is a life-long Mansfield resident and local Realtor for Realty Executives Lioce Properties. Scott, known as "The Lake Guy", specializes in lakefront property utilizing his popular website Masslakes.com. Scott donates 2% of each commission to Old Colony Habitat for Humanity, the local affiliate.
The Certificate reads:
"In recognition of your profound commitment to the sheltering of families in need, demonstrated by your generosity of spirit that is making it possible to build simple, decent and affordable houses, Habitat for Humanity does hereby nominate and confirm Scott Freerksen as a member of the Habitat Presidents Circle with all the rights and privileges pertaining thereto. In witness whereof I hereby set forth my signature on this seventh day of April, two thousand and six. -Jonathan Reckford, Chief Executive Officer."This is an outstanding Organization,” Scott says “Old Colony Habitat for Humanity is a locally run affiliate of Habitat for Humanity International, a nonprofit, ecumenical Christian housing organization. Habitat for Humanity works in partnership with people in need to build and renovate decent, affordable housing. The houses then are sold to those in need at no profit and with no interest charged. Volunteers provide most of the labor, and individual and corporate donors provide money and materials to build Habitat houses. Partner families themselves invest hundreds of hours of labor - "sweat equity" - into building their homes and the homes of others. Their mortgage payments go into a revolving Fund for Humanity that is used to build more houses."
To learn more about Habitat for Humanity and how to get involved, see their international website www.habitat.org or call (229) 924-6935, ext. 2551 or 2552.
